How Strategic Marketing Increased Leads and Online Presence for a Roofing Business
Learn how a customized marketing strategy transformed the roofing company’s digital footprint and lead generation.
What Our Clients Say
“Working with ZNZDigital was a game-changer for our roofing business. The improvements in leads, website traffic, and our online reputation were incredible. We’re now ahead of the competition!”
“Working with ZNZDigital was a game-changer. Their expertise in digital marketing helped us scale our plumbing business like never before. Highly recommend!”
Meet the Business
A roofing company specializing in residential and commercial roof installations and repairs approached ZNZDigital to increase online visibility and drive more qualified leads.
Despite having a strong reputation in the local community, the company struggled to leverage digital marketing channels effectively.
They wanted to boost brand awareness, generate more leads through online channels, and ultimately increase sales through a cohesive digital marketing strategy.
Challenges Faced by Client
Low Online Lead Generation
The company relied heavily on word-of-mouth and repeat business, resulting in limited lead generation from digital channels. The lack of optimized online presence was a key barrier to attracting new clients.
Poor Local SEO Performance
Despite being a trusted name in the industry, the company was not ranking high enough in local searches. Keywords like “roof repair near me” or “best roofing services” were not bringing in quality traffic.
Underperforming Website
Their website was outdated and had a confusing design. The site was not optimized for mobile users, which created friction for potential customers who wanted to learn more or request quotes quickly.
Limited Social Media Engagement
The company did not have an active social media presence. As a result, they missed opportunities to engage with customers and build trust with a broader audience.
Reputation Management Issues
While the company had satisfied customers, they lacked an effective system to gather reviews and manage their online reputation, which hurt their credibility in a competitive market.
Strategic Solutions by ZNZDigital
Local SEO Optimization
ZNZDigital conducted an in-depth audit of the company’s website and Google My Business listing. They improved technical SEO by optimizing local keywords, fixing broken links, and enhancing metadata. The company now appears prominently in local search results for high-intent roofing keywords, boosting visibility.
Pay-Per-Click Advertising Campaigns
A custom PPC strategy was implemented, focusing on high-conversion roofing-related keywords and targeting customers within the company’s service areas. Ads were crafted to capture searchers looking for specific services like “roof installation” and “emergency roof repair.” The targeted ad strategy resulted in better-quality leads and a higher conversion rate.
Website Redesign & Conversion Rate Optimization (CRO)
ZNZDigital revamped the website with a focus on enhancing user experience (UX). A modern, responsive design was implemented with clear calls-to-action (CTAs) such as “Request a Quote” and “Schedule a Consultation.” This optimized the site for both mobile and desktop users, improving conversion rates by making it easy for visitors to reach out.
Social Media Marketing Strategy
The team developed a robust social media strategy to highlight the company’s successful roofing projects. Posts featured before-and-after images, customer reviews, and project showcases, which significantly boosted engagement. ZNZDigital also focused on growing the company’s presence on platforms like Facebook and Instagram, fostering customer interaction and driving traffic to their website.
Reputation Management
ZNZDigital helped the roofing company streamline its reputation management process. They encouraged satisfied customers to leave positive reviews on Google, Yelp, and other review platforms. Additionally, the company’s online review rating improved, further boosting its credibility and online trust.
Services Used by ZNZDigital
Impactful Results by ZNZDigital
The company witnessed a 200% increase in inbound leads within the first three months. Local SEO and PPC efforts played a crucial role in attracting high-quality, localized leads from search engines.
With improved local SEO and a redesigned website, the roofing company saw an impressive 180% growth in organic website traffic. Local customers searching for roofers now found them easily on Google.
Social media engagement surged by 150%. The company’s social media platforms became a hub for customer interaction, where followers engaged with content such as project showcases and client testimonials, leading to increased brand awareness.
With the website’s improved user experience and optimized landing pages, conversion rates doubled. Visitors were more likely to take action by requesting quotes, scheduling consultations, or calling for more information.
The targeted PPC campaigns generated a 120% return on advertising spend. By carefully optimizing bids and ads, ZNZDigital helped the roofing company bring in high-quality traffic, resulting in more conversions.
What Does the Roofing Company Do to Get These Results?
To achieve these results, ZNZDigital employed a comprehensive, data-driven marketing strategy:
Optimized Local SEO: Improved online visibility and drove targeted organic traffic.
Effective PPC Campaigns: Launched ads targeting high-conversion keywords and specific roofing services.
Website Redesign: Enhanced UX, improved conversions, and ensured mobile-friendliness.
Social Media Engagement: Created a strong presence to interact with potential clients and showcase successful projects.
Online Reputation Management: Focused on building the company’s credibility through proactive review management.
By combining these efforts, the roofing company saw a measurable improvement in leads, website traffic, brand awareness, and overall online reputation.
Ready to Increase Your Roofing Leads and Improve Your Online Presence?
Let’s work together to bring in more qualified leads and grow your roofing business. We can create a strategy tailored to your unique goals and objectives.
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